Social Media Highway

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Harnessing Social Media for Hispanic Business Success

Never before has the consumer had so much control over what, how, and when products or services are available. Latinos view online content and social networking sites as a practical resource for their everyday lives. Who and what is influencing us today (social media forums, Radio & TV shows, bloggers?) 

Through a dynamic mix of timing, creating, and distributing tweets, Facebook, LinkedIn, and publishing emails, Social Highway will include interviews, workshops, and roundtables. Social Highway is about presenting a myriad of good, incisive content to leverage the social highways to your advantage. During these segments, you’ll learn:

  • The best (and worst) social media platforms for Hispanic businesses
  • How to create engaging and shareable content
  • How to use social media to build relationships with customers and influencers
  • How to measure the success of your social media campaigns


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Social Highway will equip you with the knowledge and tools you need to navigate the ever-changing social media landscape and connect with your Hispanic audience effectively. Join us as we explore the social highways to success.