The world is emerging from an economic crisis that has opened up vast new opportunities for Hispanic entrepreneurs and business owners.
These opportunities include closer partnerships in technology, energy, social and economic development, trade and investment between Hispanic owned businesses and other countries.
Your business lives in a social world and you should always stay abreast on how and where your business shows up, especially on the Internet to benefit from these opportunities.
Through Business Vitals we’ll provide you with a lot of insight on how your business is perceived, where you are being found and what adjustments you need to make in your social media, marketing and branding efforts to show up on page one of search engines. It used to be that showing up on page 2 or 3 of Google was good enough to capture 60% of users attention searching the Internet.
Today, roughly 90% of the decision-making choices in search are from page one information displayed by Google. Your Internet presence and social media efforts are directly correlated to this position.
The bigger your Internet presence, the higher your name is on the results (rank) and the more pages your business name shows up (depth). Simple strategies or changes can improve your brand awareness and revenue.
Moving a ranking from the second page to the first page can result in a noticeable increase in traffic.
You are probably brainstorming ideas for building brand awareness right now but have trouble taking actionable first steps to get moving and improve it.
Whether you are just getting started or at it for years, an improved SEO strategy will get your business found online by more prospective customers rapidly.
To help you in your optimization efforts, here is a FREE step-by-step SEO Starter Guide put together by Google that’s an awesome tool to improve your sites interaction with both users and search engines.