I just had a really great conversation with John DeSantiago from ProvenSocial.com to discuss his views about the importance of Social Media.  I agree with him that having Social Media in today's market is a essential, no matter what kind of business you may own.  small and medium size business need to get out of the mind set that Facebook and Twitter is not going to last or that its for personal more than business use. Remember, our current President Obama was elected using the Social Highway!

There is no other way to market your business everyday and using a push marketing method instead of using a pull marketing method like magazine ads or yellow page ads. Social Media is best and cheapest way to stay in touch with current clients and prospects.  To hear the extended interview with John, click onto the Listen Live link and pick up some very valuable tips on growing your business through the Social Highway!